The survey took place between 20 and 23 February 2015 and was conducted throughout all of Russia in both urban and rural settings. The survey was carried out among 1600 people over the age of 18 in 134 localities of 46 of the country’s regions. The answer distribution is presented as percentages of the number of participants along with data from previous surveys. The statistical error of these studies does not exceed 3.4%.
WHAT DO YOU PLAN TO GIVE TO YOUR LOVED ONE ON MARCH 8?/ WHAT GIFT WOULD YOU LIKE TO RECEIVE FROM YOUR LOVED ONE ON MARCH 8?
|
All |
Men |
Women |
Flowers |
47 |
50 |
44 |
Candies, cakes, sweets |
20 |
23 |
18 |
Perfume, cosmetics |
15 |
14 |
16 |
Money |
11 |
8 |
13 |
Jewelry, as a gift |
9 |
5 |
12 |
Household appliances |
5 |
4 |
7 |
An invitation to go to the theater, a restaurant |
5 |
2 |
7 |
Shoes, clothes, lingerie |
4 |
2 |
5 |
Cell phone |
4 |
3 |
4 |
Dishes, crystal, porcelain |
2 |
1 |
2 |
Camera, video camera, MP3 player, video-player |
2 |
<1 |
3 |
Books, CDs |
1 |
1 |
1 |
Other |
4 |
4 |
4 |
Nothing |
5 |
4 |
6 |
I don’t have anyone to give/receive something from |
9 |
9 |
10 |
It is difficult to say |
7 |
7 |
7 |
Data over time for what gifts men would like to give to their loved one for March 8:
|
1997 |
2008 |
2013 |
2014 |
2015 |
Flowers |
41 |
48 |
50 |
53 |
50 |
Candies, cakes, sweets |
9 |
18 |
20 |
19 |
23 |
Perfume, cosmetics |
22 |
12 |
16 |
14 |
14 |
Money |
9 |
5 |
11 |
9 |
8 |
Jewelry, decorations |
7 |
7 |
9 |
7 |
5 |
Household appliances |
3 |
5 |
4 |
5 |
4 |
Cell phone |
-* |
2 |
3 |
3 |
3 |
An invitation to go to the theater, a restaurant |
1 |
2 |
2 |
2 |
2 |
Shoes, clothes, lingerie |
7 |
2 |
2 |
2 |
2 |
Dishes, crystal, porcelain |
3 |
3 |
2 |
2 |
1 |
Books, CDs |
2 |
2 |
1 |
1 |
1 |
Camera, video camera, MP3 player, video-player |
-* |
<1 |
1 |
2 |
<1 |
Other |
5 |
6 |
4 |
4 |
4 |
Nothing |
7 |
7 |
3 |
5 |
4 |
I don’t have anyone to give/receive something from |
5 |
8 |
9 |
9 |
9 |
It is difficult to say |
14 |
12 |
9 |
11 |
7 |
Data over time for what gifts women would like to receive from their loved one for March 8:
|
1997 |
2008 |
2013 |
2014 |
2015 |
Flowers |
37 |
42 |
40 |
42 |
44 |
Candies, cakes, sweets |
12 |
13 |
14 |
14 |
18 |
Perfume, cosmetics |
18 |
14 |
15 |
12 |
16 |
Money |
9 |
6 |
15 |
13 |
13 |
Jewelry, as a gift |
10 |
12 |
15 |
13 |
12 |
Reservations for the theatre, dinner |
3 |
5 |
7 |
4 |
7 |
Household appliances |
11 |
5 |
6 |
6 |
7 |
Shoes, clothes, lingerie |
9 |
2 |
4 |
3 |
5 |
Cell phone |
-* |
3 |
5 |
5 |
4 |
Camera, video camera, MP3 player, video-player |
-* |
2 |
2 |
1 |
3 |
Dishes, crystal, porcelain |
3 |
4 |
3 |
4 |
2 |
Books, CDs |
3 |
2 |
1 |
2 |
1 |
Other |
4 |
6 |
5 |
6 |
4 |
Nothing |
5 |
9 |
4 |
4 |
6 |
I don’t have anyone to give/receive something from |
9 |
11 |
12 |
12 |
10 |
It is difficult to say |
7 |
8 |
7 |
7 |
7 |
Distribution of answers by age group
All |
18-24 years |
25-39 years |
40-54 years |
55+ |
|
Flowers |
47 |
50 |
55 |
48 |
36 |
Candies, cakes, sweets |
20 |
22 |
20 |
19 |
21 |
Perfume, cosmetics |
15 |
23 |
18 |
17 |
8 |
Money |
11 |
11 |
9 |
13 |
10 |
Jewelry, as a gift |
9 |
12 |
15 |
9 |
2 |
Household appliances |
5 |
3 |
6 |
6 |
5 |
An invitation to go to the theater, a restaurant |
5 |
5 |
6 |
6 |
4 |
Shoes, clothes, lingerie |
4 |
5 |
4 |
6 |
2 |
Cell phone |
4 |
6 |
6 |
2 |
2 |
Dishes, crystal, porcelain |
2 |
1 |
1 |
4 |
1 |
Camera, video camera, MP3 player, video-player |
2 |
2 |
2 |
2 |
1 |
Books, CDs |
1 |
1 |
2 |
2 |
1 |
Other |
4 |
4 |
3 |
3 |
5 |
Nothing |
5 |
1 |
3 |
4 |
10 |
I don’t have anyone to give/receive something from |
9 |
13 |
3 |
6 |
17 |
It is difficult to say |
7 |
6 |
7 |
7 |
7 |
FOR YOU, MARCH 8 IS …
|
2003 |
2004 |
2005 |
2007 |
2010 |
2011 |
2012 |
2015 |
A holiday for women |
66 |
69 |
64 |
63 |
65 |
65 |
70 |
65 |
A celebration of the start of spring |
13 |
13 |
14 |
14 |
15 |
15 |
14 |
12 |
An international day showing solidarity of working women |
9 |
8 |
10 |
11 |
12 |
12 |
10 |
11 |
A typical soviet holiday |
– |
– |
– |
5 |
– |
– |
– |
– |
Nothing more than an extra vacation day |
8 |
6 |
9 |
4 |
5 |
5 |
4 |
8 |
I don’t consider this day a holiday |
4 |
3 |
3 |
3 |
3 |
3 |
2 |
3 |
It is difficult to say |
0 |
1 |
0 |
1 |
2 |
2 |
1 |
2 |
“ –“ – Answer was not offered
Translated by Middlebury Institute of International Studies at Monterey (formerly Monterey Institute of International Studies).