Press-releases

Smoking in Russia: October 2024

The number of people who have never smoked has increased slightly over the past 20 years. The number of smokers (those who currently smoke) is also decreasing. Among young people, the proportion of non-smokers is higher than among representatives of other ages. Young women smoke the least. Those who have smokers among their family members are more likely to smoke. Most smokers smoke regular cigarettes. However, the number of consumers of tobacco heating systems, vapes and disposable electronic cigarettes is growing.

In the last 10 years, the proportion of respondents who say that one of their family members from their household smokes has decreased (by 11% compared to October 2014). Today, 70% say that none of their family members smoke.

Women (36%), young people under 24 (44%), respondents with secondary education and below (36%), more affluent respondents (32% among those who can afford durable goods) are more likely to say that one of their family members smokes.

Men (78%), older respondents (76% among those aged 55 and older), respondents with higher and professional education (71% and 72%, respectively), and less affluent respondents (74% among those who barely afford food) are more likely to say that someone in their family does not smoke.

Today, 1 in 3 Russians (33%) smokes, this proportion remains virtually unchanged after a slight decrease in 2017, another 16% say they smoked in the past. For the entire time of measurements, about half of the respondents (51%) say that they do not smoke and have never smoked.

There is a significant difference in the proportion of men and women who smoke – half of surveyed men smoke at the moment, another 20% smoked before. Only 1 in 3 men has never smoked. Among women, the situation is the opposite – 69% of women said they had never smoked, and only 1 in 5 (19%) smokes now.

In general, the proportion of non–smokers increases depending on age – fewer smokers in the 18-24 age group – more than half (52%) have never smoked.

At the same time, if the proportion of smokers among women under 55 years of age practically does not change depending on the age group, then among men under 55 years of age there is a decrease in the proportion of smokers from the older (40-54 years old) to the younger (18-24 years old) age group.

The proportion of those who have never smoked among respondents with higher education (60%) and residents of Moscow (54%) is higher.

The proportion of smokers is now higher among respondents with secondary education and below (44%) and rural residents (37%).

The number of those who say they smoke now is higher among respondents whose family members smoke. The number of those who have never smoked is higher among those surveyed who do not have smoking family members.

Despite the fact that the vast majority of smokers still prefer regular cigarettes (88%), their share is gradually decreasing (a decrease of 11% since May 2012). At the same time, in the last 12 years, the consumption of various alternatives to conventional cigarettes has been growing: vaporizers, vapes – 7% (an increase of 6 percentage points since May 2012), tobacco heating systems – 6%, disposable electronic cigarettes (5%), hand–rolled cigarettes, hookahs – 3% each, pipes – 2%.

Men (90%), less educated respondents (94%), older respondents (96% among respondents aged 55 and older), low-income respondents (91% among those who barely have enough to eat), as well as rural residents (92%) smoke cigarettes more often than others.

Young people under 24 years usually smoke vaporizers, vapes (22%), and hookahs (8%).

Among those who use tobacco heating systems, IQOS is most often used – 63%, less often – Glo and Lil Solid (24 and 10%, respectively).

METHODOLOGY

The survey by the Levada Center was conducted October 24 – 30 2024, among a representative sample of all Russian urban and rural residents. The sample consisted of 1617 people aged 18 or older in 137 municipalities of 50 regions of the Russian Federation. The survey was conducted as a personal interview in respondents’ homes. The distribution of responses is given as a percentage of the total number. The data set is weighted by gender, age, level of education for each type of settlement (large cities, medium cities, small towns, villages) within each Federal district independently, in accordance with Rosstat data.

The statistical error of these studies for a sample of 1600 people (with a probability of 0.95) does not exceed:

3.4% for indicators around 50%

2.9% for indicators around 25%/75%

2.0% for indicators around 10%/90%

1.5% for indicators around 5%/95%

Learn more about the methodology 

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